Parul Kanodia
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Kya Cheez Hai

Kya Cheez Hai! was founded by Parul out of a need to see fun and colour in daily utilitarian products.

The products are absolute value for money – useful, fun, durable and original. They make ideal gifting solutions for any occasion for anybody and everybody, be it kids or grown-ups.

Everything about KCH - the branding, the design of the characters, the product ideas, the website and logistics - were done by Parul with her partner.

Parul has left the company for other ventures, but the original inspiration remains in the work she has done.

Client : Kya Cheez Hai

Bangalore, India.