Kya Cheez Hai! was founded by Parul out of a need to see fun and colour in daily utilitarian products.
The products are absolute value for money – useful, fun, durable and original. They make ideal gifting solutions for any occasion for anybody and everybody, be it kids or grown-ups.
Everything about KCH - the branding, the design of the characters, the product ideas, the website and logistics - were done by Parul with her partner.
Parul has left the company for other ventures, but the original inspiration remains in the work she has done.
Client : Kya Cheez Hai